About
AURORIS exists to establish realistic beauty ideals from the inside out in a healthier, less invasive way. While the brand is primarily about offering what most people desire – to feel young again no matter what their age and live the life the way they want, it can also potentially help lighten complexions of dull looking skin that usually comes with age.
The Founder
The anti-aging market is booming, leading to an emergence of new dietary supplement formulations, beauty elixirs, skincare brands, wellness products, and food and nutrition companies. The founder of AURORIS discovered her passion in the world of beauty and skincare early on and founded a health and wellness company, AURORIS, in 2021. She describes AURORIS as “an embodiment of wellness and longevity, setting a beauty standard that is not confined by the universal ideal that defines beauty but of one’s own in this modern world”.
AURORIS offers a range of products that will help people regain their youthful aura and lead a more fulfilling lifestyle. People having experienced changes in their body as they move into adulthood have used some kind of supplements one way or the other to help regulate the body and feel better. Although anti-aging products aren’t new, AURORIS comes with a direction and clean aesthetic that fits the aura of the brand.
Growing up as a regular school-going and outdoorsy teen who got teased a lot about her dark skin, Auroris’s founder knows a great deal about a good beauty regime as something that is not just an indulgence but a bare essential in keeping with healthy, youthful and bright skin – which is also the very thing that gave her first start into the wellness industry. The advice that her father didn’t even realise he gave her was the reason she took the courage to really do something about her low self-esteem in the way she looked.
“Accept things as they are or do something about it that you will thank yourself later” is what her father used to say to her. So instead of giving in to negative thoughts, she was consciously reaching out to find a solution to her own skin issues. Today, she wishes to share her knowledge with the world through AURORIS.
The Story Behind AURORIS
The idea of AURORIS was born out of the founder’s personal desire for brighter skin complexion that seemed to become faded, dull and lose lustre with age. Her skin health started to show signs of discolouration and more wrinkles during the COVID-19 pandemic because heading out for treatments or any appointments of sort became impossible with the long-running lockdown.
Years of trying skincare products and antioxidant shots did give her the facelift effect that she wanted but the experience had left her feeling rather unsatisfied. Many of the products and supplements that you can find at retail stores worked only on a temporary basis and the dull complexion would return when the consumption of
these “beauty miracles” stops.
The founder always felt that there was a link between nutrition and beauty but research in the area of NMN was not easily available in Malaysia, where she resides.
It was only after she came to know about NMN through some events that she was able to find a solution to improve the state of her skin. The founder’s quest for
timeless beauty sees her working to put together an ageless look that now one can find in a sachet.
Early on the founder and her dedicated team spoke to their existing consumers that have been supportive of their business venture what they think of the NMN skin
supplement after they had tried out. After explaining the concept of skin whitening with NMN, she asked a simple question: “Shall we make ourselves the first
generation of Auroris, the seekers of timeless beauty and naturally brighter skin”?
Everyone said YES and AURORIS became a reality.
The founder’s journey with AURORIS may have just begun but it actually took her years of struggle before she managed to make her mark in the supplements and
nutritionindustry, where she met up with leaders in the field of nutrition to further discuss the idea of AURORIS and how her revolutionary skin supplement would be able to match customers’ beauty and wellness goals as well as make its presence felt in Malaysia.
Based in Kuala Lumpur, the AURORIS team regularly travels to Europe, Hong Kong and Japan to scour the nutrition and beauty market, consult industry experts, and meet aestheticians and tastemakers to bring the best selection of beauty nutrition products for curation on the AURORIS platform – starting first with a focus on
popularising NMN as the next-gen skin supplement in Malaysia and beyond.
